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Another day, another fresh new opening day projection from British import TopShop: per WWD, the retailer now thinks it'll open its doors in Soho on April 2. Color from the owner on the endless delays: "This has been a logistical nightmare. America is a new territory for us and we have to get it exactly right. This store can’t be a nine out of 10 when it opens; it has to be a 10 out of 10." Exactly so, sir. Exactly so. [WWD]