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Converse Coming?

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Whoa whoa whoa. Is John Varvatos' line for Converse taking over Soho's old Te Casan store, or is it just some cheap ad space? The conversion would be easy; from a shoe store to another shoe store, and JV for Converse certainly has a large enough collection to use the space and enough Nike money to buy it. Still, it's a bit unexpected. [The Shophound]