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Fake It Till You Make It

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People who buy counterfeit bags often wind up buying the real version later, according to a paper by an MIT business professor. Renee Richardson Gosline "interviewed hundreds of consumers who knowingly bought fake luxury apparel, many at 'purse parties' where such goods are sold. Gosline found that within two years, 46 percent of these buyers subsequently purchased the authentic version of the same product—even though other people could not necessarily tell the difference." [Boing Boing]