clock menu more-arrow no yes

Filed under:

Fake It Till You Make It

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

People who buy counterfeit bags often wind up buying the real version later, according to a paper by an MIT business professor. Renee Richardson Gosline "interviewed hundreds of consumers who knowingly bought fake luxury apparel, many at 'purse parties' where such goods are sold. Gosline found that within two years, 46 percent of these buyers subsequently purchased the authentic version of the same product—even though other people could not necessarily tell the difference." [Boing Boing]