clock menu more-arrow no yes mobile

Filed under:

Target's MePa Pop-Up Will Be a Drive-Thru Starring Rachel Bilson

New, 6 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Target is on fire today, people. First, they confirmed their upcoming collaboration with flower powerhouse Liberty of London. Then, they finally released the much-desired, long-embargoed images of their full Rodarte line. Meanwhile, WWD featured the upcoming Target To-Go pop-up shop in a big, detail-rich article. And then, just to add that final petite soupcon of insanity to the whole media circus, they announced that Rachel Bilson will help open the shop at 9:30 next Friday morning.

This is a lot to process, so let's focus on the immediate issues. The full Rodarte lookbook, starring Shelly Duvall-lookalike Jamie Bochert, is up above. It's all very 90s, down to the big white Kurt Cobain glasses, and it all costs between $9.99 and $79.99. Everything becomes available in stores on December 20, but the sequined ribcage dress, the black halter, the coral slip dress, and "assorted bow belts" will be available at the pop-up.

About that pop-up: It's really more of a drive-thru, according to WWD—although maybe "drive" isn't the right word, given that we're talking about Manhattan. Shoppers will select their desired objects from a menu and order them by number at a walk-up window. Then they'll pick up their wrapped gifts at another window. The goal, according to Target execs, is to help busy city folks do their holiday shopping fast. If you spend over $100, you'll get same-day delivery, and if you show up early enough on Friday, you'll get to meet Summer from the OC.

There's also a charity element that cleverly encompasses prizes: Find one of Target's oversized gift tags somewhere in the city and return it to the pop-up, and Target will give you $50 to $500, plus donate $100 to the Salvation Army. If you're lucky enough to stumble upon the $500 gift tag, both you and Salvo get $500. Naturally, you'll be able to find these special tags via clues on—what else—Twitter.
· Collabs: Target to Bring Liberty Stateside [Racked]
· Target Holiday Pop-Up Shop Heading to Manhattan [WWD, subscription req'd]
· Holy Cow: Rodarte for Target Available Next Week [Racked]