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Storecasting: Anthropologie Goes to the Market

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The Chelsea Market already feels like an Anthropologie, what with its twee-industrial interior, and it already contains several stores that carry Anthropologie-esque merchandise. So it's not that much of a surprise to learn that the Ninth Avenue shopping center is getting its very own store for people who've named their baby "Emma." According to the New York Post, the chain will take over the northwest corner of Ninth Avenue and 15th Street, where the flower shop used to be. "You are not going to see [more] chains in Chelsea Market," a Chelsea Market spokesperson promises the paper. We could be wrong, but the brackets around that "more" strike us as a testament to the brand's ability to convince people that it's not just another chain store.
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15th St and Ninth Ave, New York, NY