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Discontinued—But For How Long?

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British house of mod Ben Sherman's is killing its women's division. But the Fashion Beat doesn't think parent company Oxford will let womenswear die off entirely: "I wouldn’t be surprised if, in January 2010, Oxford announces a licensing deal with a big Asian company to produce the womenswear, which means Ben Sherman for girls could yet again show up in a Macy’s–or Kohls–near you within the next six months. It would be easy money for Oxford and an easier launch for a mass retailer (since consumers are already familiar with the name). As we’ve learned over the past decade, a brand is never really dead." [TFB]