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Pop-up Shops: JNBY Makes U.S. Debut in SoHo

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Image via <a href="">Refinery29</a>
Image via Refinery29

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JNBY, which was started in the mid-90's by a group of Chinese fashion graduates, has a strong following in Europe and Asia, but it's never been available in the U.S. until now, when it's opened a special seasonal pop-up shop open at 93 Mercer St., between Spring and Broome. The pop-up shop will be dealing in the line's knits, separates and outerwear along with winter accessories and handbags. The coats run around $400.

JNBY, which stands for "just naturally be yourself" has 500 stores in Europe and Asia, but this is its first spot in the U.S. The pop-up gives them some space to sell to us during the holidays, and although it will only be running through January 31, Fashionista is reporting that the brand is looking for a permanent space in the area and is planning to launch a wholesale business next year, so ideally you'll be able to find it in places like Barneys and Intermix. The pop-up shop starts today and will be open from 11a.m.-7p.m. Monday-Saturday, and from noon to 6p.m. on Sundays.
· A Trip to JNBY Just Got 1000x Easier with Their Wintertime SoHo Pop-Up [Refinery29]
· From China, With Love [Fashionista]

93 Mercer St., New York, NY