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Meanwhile, Equinox is ramping up the technology, with an iPhone app, a fitness portal that allows members to book equipment and track their favorite classes, and exclusive playlists curated by iconic artists like Madonna.
Equinox is good for your body?and your face. For the former, there's an expansive offering of inspirational group classes and the best-educated trainers in the industry. For the latter, there are chilled eucalyptus towels on the cardio floor and Kiehl's products in the locker rooms. If you haven't had chilled eucalyptus draped over your sweating face, you haven't really lived.