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Now that we're down to the final days before H&M releases their most recent designer collaboration, Jimmy Choo for H&M, billboards like the one above spotted in the Meatpacking District should pop up around both NY and LA. This special ad space, high above the intersection of West 14th Street and 9th Avenue, is prime H&M territory, where they first splash images from their designer collab campaigns.
In the past, this billboard has been used to showcase the hot piece in the collections; see examples with the long dress from Matthew Williamson and the polka-dot scarf from Comme des Garcons. So what do we have here from Choo? The $129.99 shoes, the unique pair that's been flashed around since the first collection images leaked. Also keep in mind that the ad campaign was shot inside the Boom Boom Room top-floor bar/lounge at The Standard Hotel, which happens to be about a block away from this billboard. H&M sure knows their demographic for this collab.
If the triple-digit pricetag for H&M shoes doesn't deter and you choose Choos, the H&M collab releases bright and early this upcoming Saturday.
· Collabs: H&M Prepares Shoppers For Jimmy Choo [Racked]
· Jimmy Choo For H&M Already On eBay [Racked]
· Finally: Official Jimmy Choo For H&M Photos [Racked]