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Up until now, we haven't been too excited about the Best Buy coming into the former home of Circuit City in Union Square. It's an electronics chain store replacing an electronics chain store—yay? But it turns out the people at Best Buy have big plans to distinguish themselves from the other Best Buys around the city. Two words, electronics shoppers of Manhattan: Bon Jovi. The store opens next Friday, and that evening at 5pm, Jersey's favorite sons who aren't Bruce Springsteen will be signing their new album.
Best Buy seems intent on keeping the Virgin Megastore's concert tradition alive, even though it's not moving into the Virgin space (that honor goes to Nordstrom Rack.) According to a flier that has popped up around the neighborhood, the Saturday after opening day will see a performance from Lamb of God at 1pm; Peter Erskine and Friends play at 6pm; and Sunday Anthrax welcomes shoppers at 2pm. The flier also promises something called "Club Beats," a big section of the store dedicated solely to DJ gear. That should open Thursday, November 19, with special guests Dr. Dre and will.i.am, as well as Diplo, Major Lazer and "other local DJs."
While Best Buy gets an A for effort, we should note one shocking let-down: The store will not remain open 24 hours a day, seven days a week, as promised. On Sunday its hours are 11am—7pm, and on Saturday it only stays open till midnight. Lame! And we thought they knew how to party.
· Storecasting: Union Square Best Buy Will Be 24 Hours [Racked]
· Best Buy Claims Its Union Square Territory [Racked]