clock menu more-arrow no yes

Filed under:

Now Open: For Devi Kroell, 'UES' Means 'Unusual, Exotic Skins'

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Ever since Devi Kroell's hot pink plywood added a little zip and zazz to Madison Avenue during an equally hot summer, we've been keeping our eyes on the spot waiting for the opening. And finally, only several days ago, Devi's first NYC boutique quietly opened, and the pink is now only a fond memory.

Nonetheless, Devi's taste for exotic skins adds some necessary color and interest to this block, still marked by the giant plywoods of Longchamp and David Yurman?like lamassus you must pass through to enter UES proper. And although we expected some sort of ultra-modern interior, instead Kroell's Space4Architecture team has managed to make this thin space look ginormous and positively crisp. Impressive for a Madison Avenue newcomer.

Anyway, if you're looking for over-the-knee snakeskin boots, a python bag rendered in pink and yellow, or a fur shrug that doesn't reek of your grandmother, Devi it is.
· Storecasting: Devi Kroell Polishes Her Pink Spot [Racked]
· Devi Kroell Gives The UES Something To Talk About [Racked]