clock menu more-arrow no yes mobile

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Anthropologie recently unveiled an interactive gift guide that's pretty cute, if not necessarily bursting with insight. Fill in some details in their Mad Lib-style fact sheet, and they'll give you a grid of sweet, girly, "Emma"-baby-naming choices ostensibly tailored to met your needs. Blogger Effortless Anthropologie's capsule review: "Huge BOO to Anthro for only considering Christmas with this page but otherwise their hearts are in the right place. It's pretty straightforward. Some of the fields are superfluous and you have to choose a selection for everything even if the right choice is selected by default. Upon completion a pop-up presents about 20 gift choices. Some will make sense and some will make no sense. But the ideas are at least a good starting point." [EA]