WWD"> clock menu more-arrow no yes mobile

Filed under:

Diesel Jeans Announces Return to Macy's

Renzo Rosso image via <a href="http://www.wwd.com/markets-news/diesel-s-rosso-looks-to-fresh-approaches-2379913">WWD</a>
Renzo Rosso image via WWD

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Diesel is returning to Macy's this spring with a new shop-in-shop format after a four-year absence. It isn't designing a capsule collection, though. The Macy's products will be selected from Diesel's existing line and will be in 50 stores. In January, the line will also unveil a new shop-in-shop prototype designed to go into existing retailers worldwide.

Diesel chairman Renzo Rosso says the new shop-in-shop design is "Warm, understated and rock." Call us crazy, but we don't really associate "rock" with "warm and understated." At least, not any kind of rock we'd want to listen to.
· Diesel's Rosso Looks to Fresh Approaches [WWD]