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OK, let's get this out of the way right at the beginning: You cannot buy anything at this store. The eBay @ 57th pop-up shop around the corner from Bergdorf Goodman is a 5,500-square-foot display space for browsing a curated selection of 400 items you can probably find on eBay, along with helpful signs telling you what the average selling price is for everything. (When the average price for a Balenciaga bag is $470.83, the skeptic in us doubts that the numbers are just for the real ones.)
On Black Friday the store opens at 7a.m., and the first 100 people in line will get a free Zhu Zhu Pet. The Zhu Zhu Pet is a fake hamster that runs around on tiny wheels, and it is apparently "this year's Tickle-Me Elmo." You can stop by to get a look at some of the clothes Kim Kardashian is currently auctioning off on the site, or at Norma Kamali's exclusive collection for eBay.
There are also
computers kiosks set up around the store so shoppers can browse ebay and shop for stuff with the help of the store's personal shoppers and "trend and culture experts" on hand to advise people on what to buy. They are very nice and boundlessly enthusiastic. We're not sure if they can help us ID the real designer goods from the knockoffs, though.
We'll be honest, we're completely boggled by why this is here, especially the kiosks. They're just computers; you can probably shop eBay from where you are sitting right now. But you could stop by the pop-up shop if for no other reason than to make your bids pay off for charity, because all online purchases made at this pop-up location will be matched dollar-for-dollar with a charitable donation through eBay's Giving Works holiday drive. The whole thing is a little weird, but its heart is in the right place.
· Racked Maps: Holiday Pop-up Shops [Racked]