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My DNA Fragrance says it will make perfume from your DNA, and now does one better by making perfume from the DNA of dead celebrities. The company, which says it makes personalized fragrances from clients' genetic codes but does not clarify what the hell that means, has teamed up with celebrity-hair collector—what?—John Reznikoff to analyze the DNA of celebrities like Elvis Presley and Marilyn Monroe and sell perfumes from their genetic codes. Ew! Clipped hair samples don't have usable DNA on them, so it's unclear WTF they're doing over there, but this is the first time a product not doing what it says would actually make us feel better about it. [The Phoenix, via Style.com]