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If you've been walking in Soho lately, you'll notice that we're well into the beginning of store opening season, with offerings from Baileys on West Broadway, Nau on Mercer, and now Gap on Broadway proper. Although Gap's 1969 denim was released back in August, they've chosen to give it it's own Soho go with a holiday 1969 store at 548 Broadway and Spring.
We swung by the opening party last night to check out what they've done with the place, an old Banana Republic that moved out to become the new BP concept a few doors down. With a watered-down mojito in hand, we walked both floors, which quickly became packed with people since the party was thrown in partnership with Nylon Magazine.
Immediately when you enter on the main floor, you're greeted with a broad table that runs the length of the room and sports every style and wash of the 1969 denim currently available. Around this, you'll find the usual plaid shirts and flannel for the season, but the focus is most definitely on the blues.
Head upstairs for the Gap holiday items, with knit scarves and other winter essentials available in a veritable rainbow of colors. Keep in mind that this isn't a full Gap, so the items, other than the 1969 denim, are just a selection.
And that's it?the store officially opened this morning, and you'll be able to shop it until kingdom (or another Banana Republic) come.
· Storecasting: Filling Banana Republic's Gaps In Soho [Racked]
· Launches & Releases: Gap's Under-$70 1969 Denim [Racked]