ZOMG: Apple Unveiled on the Upper West Side

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Gothamist gets a sneak peek into the Apple store opening on Saturday at 67th Street and Broadway, and it's just as glassy and curvy as it was in our glassiest, curviest dreams. Curbed thinks it might even be better than the Fifth Avenue cube, and it's certainly bigger: You could fit eleven cubes in the ground floor, if you were a giant who enjoyed rearranging Apple stores. With 220 employees, the shop can handle 100 customers at a time, and every single person who works there will be able to check people out with an iPod touch. Also, per Gothamist, the "light changes as sun moves and with seasons, creating unique experiences." Mystical! Now, if you'll excuse us, we have to print out the photo above and paste it into our locker.
· The UWS Gets Its Very Own Apple Store [Gothamist]
· Upper West Side's Apple Cube Better Than Fifth Avenue's? [Curbed]
·: All Apple UWS coverage [Racked]