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In tragic fashion news, Luella Bartley announced today that her much beloved label, Luella has ceased trading. Its global licensee has decided " not to invest further" in the brand, and orders for Luella's critically lauded spring 2010 collection could not be filled due to the unexpected closure of its ready-to-wear producer.
"This is a very disappointing situation for everyone involved with the brand," Bartley said in a statement. "It is upsetting not to be able to protect jobs in this difficult economic climate. I love the Luella character and hope that after we have survived this challenging time the Luella girl can have an exciting future ahead of her, whichever incarnation she takes on next. We have a number of options open to us, and are considering these over the coming months."
· Luella Ceases Trading [VogueUK]