clock menu more-arrow no yes mobile

Filed under:

Makeovers: Soho's Banana Republic Gets Peeled

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Officially, the revamped Banana Republic flagship at 550 Broadway doesn't open until tomorrow, but the store exposed itself late last night. The scaffolding outside has been dismantled and the brown paper peeled off the windows. Inside. the place is decked out in strings of red lights. A sign claims a new "Concept" (something about "Exploration" and "Discovery"). But it really looks like your mother's BR and appears to be all about—you guessed it—shopping. If all goes according to plan, the pre-holiday sales rush will commence today at 3pm, when the doors quietly open to customers.

· Storecasting: Filling Banana Republic's Gaps in Soho [Racked]
· Consolidations: Gap Rethinks Soho Banana Split [Racked]