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Last evening a gigantic washtub of PBR tallboys marked another official kick-off for Odin's brand new West Village boutique as well as a preview of Florsheim by Duckie Brown's Spring 2010 Collection. The shop is delightful—small and lush with live plants, vintage luggage, and dark-stained wood appointments—it's a fairly perfect addition to the neighborhood. And it isn't just literally Odin on the West Side. The shop's stock reflects the neighborhood: it's older and softer. Rather than screaming "Fashion!" the stock subtly embraces a classic male wardrobe. Racks and shelves displayed plaids and flannels; unstructured blazers and tweaked jersey motorcycle jackets; toggle coats and shawl-neck sweaters; hard jeans and soft corduroys. Labels were familiar: Trovata, Nice Collective, Engineered Garments, Oliver Spencer, accessories by Commes des Garcons, and shoes by Rachel Comey.
The stars of the show last night, however (aside from Richard Chai and Duckie Brown boys Daniel Silver and Stephen Cox) were the upcoming Spring 2010 collection of Florsheim by Duckie Brown shoes. Now, we loved the first collection, on shelves now; but seriously, the newbies are blowing our minds. Body styles have expanded to include suede lace-ups, the saddle shoes we've been aching for, and cracked-out brogues covered in perforations. Wingtips are now available with canvas insets. Brogues—the original and the crazies—come in a high-top. And these are Florsheim—everlasting, always comfortable, never dated Florsheim. Really, though, it's the colors! Oh, the colors—the perfect neutral camel, jade green, mustard, turquoise, rich browns, midnight blues, umbers and grays with the slightest hint of metallic—it's like a display of J.Crew corduroys circa 1996. A+.
· Now Open: Odin Brings Necessities like Duckie Brown to the West Village [Racked]
· On the Runway: Duckie Brown's Softer Side [Racked]
· Hangover Observations: Everything Duckie at Scoop's Florsheim Launch [Racked]