Collabs

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Dell and OPI recently team up on a series of laptops patterned on the nail polish line's most popular colors. Dell, of course, is the same company that took tons of flack this spring for its condescending "Della" campaign, which helpfully explained to women that laptops are useful for storing recipes and finding diet tips. All things considered, the OPI partnership is an improvement, but it still assumes women have totally different reasons for buying computers than men—reasons, in this case, that basically boil down to "Ooh! Shiny!" [The Daily Obsession]