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Storecasting: Superdry Brings a British Take on Japanese Style to NYC

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The Superdry in Los Angeles via <a href="http://la.racked.com/archives/2009/08/21/now_open_superdry_arrives_at_hollywood_and_highland.php">Racked LA</a>
The Superdry in Los Angeles via Racked LA

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Japan-obsessed British brand Superdry is planning to open a New York flagship in a 6000-square-foot space at Broadway and West 4th, according to local blog Me, Myself and NY. The blog describes Superdry as a competitor to Abercrombie & Fitch, Urban Outfitters and Topshop, while the company's want ad on Craigslist promises "high quality directional products, fused with vintage Americana/Japanese inspired graphics." We're pretty sure this all translates to yet another fast-fashion store, although based on the Superdry website, this one seems a little more enamored of street style than your typical Urban Outfitters. The company launch its first American store in LA this past August; look for the New York branch to open sometime in November.
· Superdry Coming to NY & Hiring Now [My Myself and NY]
· Superdry [Official Site]
· Now Open: Superdry Arrives at Hollywood and Highland [Racked LA]