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Storecasting: Devi Kroell Polishes Her Pink Spot

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The neon pink box currently sitting on Madison Avenue is possibly coming down soon, as we peeked into the progress of Devi Kroell's construction to notice that the store is almost ready for the racks. There's quite a bit of retail action on the block, what with the David Yurman and Longchamp flagships perpetually under construction and whatnot, but Devi will be the only one to debut yet this year.

The Kroell store, which will bear a relatively conservative storefront as opposed to the pink plywood that now sits there, is being designed by Space4Architecture, the people who are also behind stores for Bulgari, Costume National, Jil Sander, Solange Azagury-Partridge, and more. For once, it looks like a store buildout might actually open in tune with the projected date; in Devi's case, this is still Fall 2009.
· Devi Kroell Gives The UES Something To Talk About [Racked]