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Anthropologie is really on a multimedia roll these days. First, the company that is the retail equivalent of naming your baby "Emma" launched Man Shops Globe, a travel-porn series on the Sundance Channel. Now, they're taking their deadly-serious-about-whimsy aesthetic online with the Anthropologist, a website slated to debut next Monday. The site will be "an online space for inspiring works and inspiring individuals," according to the press release. At the moment, all that's there is a series of meditations on the word "inspiration" by filmmaker Andrew Zuckerman, director Jane Campion, and photographer David Eustace, but come Monday all three will have some kind of artwork on the site. Somehow, we feel like this won't help move too many ruffled cardigans.
· Man Shops Globe Inspires Anthropologie Bashing [Racked]
· The Anthropologist [Official Site]