Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Why is the Olsen twins' new JC Penney juniors line called Olsenboye? According to the New York Post, it's "the Olsen’s Norwegian ancestral name," which we guess means it's pronounced with four syllables and a lilt ("OL-sen-BOY-yeh"). That probably won't stop us from hearing Flavor Flav every time we see it written, though. [NYP]