Yeah, Boy!

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Why is the Olsen twins' new JC Penney juniors line called Olsenboye? According to the New York Post, it's "the Olsen’s Norwegian ancestral name," which we guess means it's pronounced with four syllables and a lilt ("OL-sen-BOY-yeh"). That probably won't stop us from hearing Flavor Flav every time we see it written, though. [NYP]