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Nitrolicious brings us the first images of Sonia Rykiel's lingerie line for H&M, which launches on December 5th. Much like the Matthew Williamson for H&M ads, which starred Daria Werbowy, the campaign features some serious model star power—Lara Stone, Caroline Trentini and Anne Vyalitsyna. Unlike the Williamson ads, though, the Rykiel logo is gigantic, front and center, stamped on top of Lara Stone's elbow so that you can't possibly miss it. This might be a visual trick to remind us that the line will also appear in Rykiel's own boutiques—or it might just be that Rykiel has a very assertive logo. Either way, please enjoy.
· Sonia Rykiel for H&M [First Look] [Nitrolicious]
· Collabs [Racked]