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Hot on the heels of their Mise en Scene collection for Anthropologie, Ruffian designers Brian Wolk and Claude Morais have announced an upcoming menswear collaboration with Macy's. The line, which will be called Threads & Heirs is part of a new strategy like Target's successful guest designer collaborations and is the first time Macy's has tapped high-end womenswear designers to take on a men's line. Wolk and Morais will design two lines for Threads & Heirs for spring and fall 2010. Another guest designer will take over in 2011.
Morais and Wolk say the collection will be inspired by Williamsburg, Brooklyn, which they see as "a hotbed of art culture. It's very Americana, Fifties and Beat-inspired mixed with punk," according to Wolk. At first we had horrifying hipser images dancing through our brains, but then we remembered that Ruffian's clothes tend to be nothing if not tasteful and understated, so we're not too freaked out. And Wolk says the collection will be about layering, and include "blazers, short-sleeve plaid button-downs, and knit-woven combinations such as a classic knit polo with a plaid collar. There are also striped dress shirts with white collars, four-pocket cotton jackets with band collars and linen shirts with pocket details and pleating." Color us relieved. Also the collection is expected to be priced from just $24-99.
· Ruffian to Design Macy's Line [WWD]