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A New York Times critic who is neither Mike Albo nor Cintra Wilson investigates the Bloomingdale's beauty department's new look. First, she causes a ruckus by telling one saleswoman that her beauty routine consists of soap and water, which is kind of like telling a vegan that your favorite food is turducken. Then she endures several awkward makeover attempts, including some unexpected groping from a woman pushing décolletage cream. Finally, she begins to wonder why she's receiving so much personalized service.
Broad, easy-to-navigate aisles, varied design, comfortable points of access and a range of brands from hip to haute: the only thing missing from Bloomingdale's extreme makeover is, alas, the hordes of people stampeding their way toward armloads of merchandise. The ratio of black-clad sales associates to actual customers was distractingly high, which is either a sign of luxury or of the passing of an era, or possibly both.This might not be the worst thing for Bloomie's. As long as they can spin "empty" into "exclusive," they'll be able to keep selling $240 lotions to Upper East Side ladies for whom the service at Sephora isn't quite up to snuff.
· The Makeup Floor Puts on a New Face [NYT]
· Bloomie's Beauty Floor Gets Some Work Done [Racked]