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Goodwill Towards Men

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Levis will be adding even more garment car instructions to their tags, but it's for the good of the world. Motivated by the desire to decrease the amount of textiles thrown away, Levis is adding a "Donate To Goodwill" bit on the tags of their denim. "The tags will also encourage owners to wash their jeans less, wash in cold water, and line dry when possible to cut down on energy usage."

We wondered if they struck a deal with Goodwill on this, like why not Salvation Army, but it turns out that Levis just wants to be original. Says Treehugger: "As the ‘Original Recycler,’ 166 community-based Goodwills in the United States and Canada collectively divert more than 1.5 billion pounds of clothing and textiles every year from landfill by recovering the value in people’s unwanted material goods." [PSFK]