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There's just not enough high-end surf gear in the world. We didn't know that before this morning, because we've never been surfing, but Cynthia Rowley surfs, as does Julie Gilhart, senior vice president and fashion director of Barneys. With all these fashiony people hitting the waves, clearly there needed to be some more stylish options, thought Cynthia Rowley, so she's making her own through a collaboration with Roxy, the women's surf label owned by Quicksilver.
The collection, called simply Cynthia Rowley for Roxy will first be an exclusive launch at Barneys in the U.S. and Colette in Paris. It's a new opportunity for all three companies, as Rowley doesn’t sell her main collection to Barneys, and until now Roxy never branched out from junior sportswear.
The collection includes both fashionable surfwear like wetsuits and board shorts as well as surf-inspired clothes for the real world, like a neoprene pencil skirt and ballet flats. It's colorful, but not too brightly colored. It looks more like brightly colored clothes that faded from sun and salt into a chill, beachy palette. The above wetsuit has some gorgeous color blocks, and looks so potentially flattering that we find ourselves calculating our odds of survival if we tried to go out on the water.
· Cynthia Rowley Goes Surfing With Roxy [WWD]