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Are you waiting patiently for the opening of the Gucci x Mark Ronson "Icon" Pop-Up this weekend? Or maybe you just don't care about that, but still love Gucci? Either way, you might want to take a gander at the newest fashion app released today for the iPhone: Gucci's Little Black Book and DJ mixer.
It's free from the iTunes store?the only time you'll ever be handed something Gucci for free unles you're famous?and has interactive, informational and product release-related functions. Truth be told, we're kind of impressed by it. For a full, accurate description, we turn to iTunes:
Experience the World of GUCCI and enjoy access to exclusive limited edition products updated regularly, and available only to GUCCI application users. Receive push notifications when new products are made available, and be the first to know about upcoming collaborations, projects, and collections through GUCCI Sneak Peeks. Get a behind-the-scenes understanding of Creative Director Frida Giannini's vision each season.
Create your own mix using the GUCCI Beats feature...compiled by Mark Ronson.... Forward your beats to Facebook and share your talent with all your friends.
Listen to a selection of music through the GUCCI Music Channel: a continuous 3-hour stream of music, curated by GUCCI...with seasonal updates. Access custom playlists created by Mark Ronson and Frida Giannini...
When in a new city, or planning a trip, search GUCCI's Little Black Book for the best restaurants, clubs, bars, or hotels in 33 cities worldwide, with new locations updating constantly...or even select Frida's Favorites....
Finally, upon entering one of GUCCI's ICON-TEMPORARY Flash stores, opening October 24th in New York City and December 1st in Miami, users who have downloaded the GUCCI app will have exclusive access to photos of all limited edition ICON-TEMPORARY sneaker styles.... Also receive a special playlist created by Mark Ronson specifically for the ICON-TEMPORARY store.
Woo?what a load of information. Unlike some other fashion iPhone apps, this one seems to actually make the jump from time-waster to successful mover of product. We can't wait to see what kind of limited-to-iPhone-app-users-only items they churn out; guess we'll just have to keep tapping away at it.
· Revealed: Mark Ronson's Gucci Boat Shoe Hybrids
· Pop-Up Shops: Work On Gucci Begins In Soho [Racked]
· Ronson Dishes on Gucci Collab [Racked]