Storecasting: TJ Maxxes Out Columbus Village On October 29

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In the new stretch of retail and residential that is Columbus Village, between 97th and 100th Streets, Upper West Side residents (and Columbia University students) will notice a few new mega-size?by New York standards?stores opening before the month is out. One of the first will be TJ Maxx, making it the second TJ Maxx in Manhattan after the one on 6th Avenue in Chelsea.

The grand opening, which is sure to have some gimmicks worth stopping by for, is at 8am on October 29, just in time for Halloween and even more importantly, just in time for buying discount handkerchiefs and other random things for relatives for Christmas.

The store will feature the newest TJ Maxx store prototype and layout and thus will hopefully not resemble the dusty, tag-strewn TJ Maxxs of your suburban youth. They are focusing on this new "Maxxinista" image, after all, which their website defines as a "fashionista who gets it all for much, much less at TJ Maxx."

Other stores which will keep TJ Maxx company on the UWS include Whole Foods, Borders Bookstore, Modell’s, Duane Reade, Crumbs Bakery, and Associated Supermarkets.
· Columbus Village brings new retail, development [Columbia Spectator]