Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The +J mayhem doesn't show much sign of slacking outside Uniqlo in Soho, where we found a line running down the sidewalk around lunchtime. The queue almost reached Banana Republic—certainly not as long as it was yesterday, but significant. In line, we found a woman who said she was sent by her 21-year-old daughter in Atlanta with specific shopping instructions, which the daughter was relaying by cellphone. We think it is safe to say that this woman, bracing the fierce fashion consumers of NYC on day two of Jil Sander mayhem, is a +mom.—Lauren Frankfort