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The Shophound uncovers more details on Superdry, the Japan-obsessed British fast fashion chain coming into NoHo. Last we heard, blog Me Myself and NY was reporting that the store would open at the corner of Broadway and West 4th Street, leading the 'hound to speculate that it was moving into the abandoned Tower Records space. Now, however, we learn that it's actually going to occupy a spot one block north—the old Canal Jeans storefront, on Broadway and Washington Place. Taking over former Canal Jeans locations has an illustrious history: Bloomingdale's Soho colonized their previous location. The Superdry store probably won't be turn out to be as elaborate a renovation, but it might wind up just as popular with teenage shopaholics.
· Superdry Not Going To Tower—Taking Canal Jeans Spot Instead [The Shophound]
· Storecasting: Superdry Brings a British Take on Japanese Style to NYC [Racked]
· Superdry To Finally Take Tower Records Space? [The Shophound]