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Collabs: H&M Prepares Shoppers for Jimmy Choo

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Jimmy Choo attracts a devoted following (just check out these aerial line shots from the sample sale in April) so it's fairly safe to assume that the November 14 launch of the label's H&M collaboration is going to be a shitshow. H&M is definitely operating under that assumption: On the Jimmy Choo preview page on their website, they've listed detailed instructions for how to shop the collection.

Some, like "If there is a line, please wait in line," seem sort of obvious, but they've also posted some useful information about their queuing system. When the store opens, the first 120 customers will receive bracelets granting them access to a special section where shoes, bags and accessories will be roped off like so many VIPs. After two hours, H&M will open the shopping to everyone else in the store. (Men's and women's clothing apparently didn't make the A-list, so people will be able to shop those sections as soon as the doors open that morning.) Of course, we'll remind you of all the rules as the launch date approaches. In the meantime, please enjoy new promo pics, above and on the H&M site.
· Lineblogging: Manhattanites Have a Bad Case of Choo [Racked]
· Jimmy Choo for H&M Preview [Official Site]
· Finally: Official Jimmy Choo for H&M Photos [Racked]

Jimmy Choo Fifth Avenue

716 Madison Avenue, New York, NY 10065 212-759-7078 Visit Website