Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Never underestimate the power of Urban Outfitters. Remember when we told you that The Impossible Project and UO had teamed up to bring back the Polaroid picture? Well, it looks like their plan worked. Polaroid cameras and film are being put back into production and should be on the shelves by mid-2010. They're also coming out with a digital version of the Polaroid One instant camera, because as we all know, these days nothing really exists until it is on the Internet. [Animal, Previously]