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How to Sell Sheets: Take Jason Lewis, Add Puppy

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Say you're a little-known luxury bedding company and you'd like to raise your profile. What's the best way to get some female attention? If you're Charisma Bedding, the recipe is obvious: Hire Jason Lewis, the actor who played Samantha's boyfriend Smith on Sex and the City. Kindly request that he roll around in a bed with his shirt unbuttoned. Then, just to drive the point home, throw in a puppy. We're sort of amazed that no roses or boxes of dark chocolate appear in the video above, but maybe that would be overkill.
· Jason Lewis for Charisma [Dogmatic]