clock menu more-arrow no yes mobile

Filed under:

How to Sell Sheets: Take Jason Lewis, Add Puppy

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Say you're a little-known luxury bedding company and you'd like to raise your profile. What's the best way to get some female attention? If you're Charisma Bedding, the recipe is obvious: Hire Jason Lewis, the actor who played Samantha's boyfriend Smith on Sex and the City. Kindly request that he roll around in a bed with his shirt unbuttoned. Then, just to drive the point home, throw in a puppy. We're sort of amazed that no roses or boxes of dark chocolate appear in the video above, but maybe that would be overkill.
· Jason Lewis for Charisma [Dogmatic]