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Storecasting: Longchamp Looks Like A Long Way Off

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Completing the triumvirate of retail renovation going on between East 63rd and 64th streets on Madison Avenue, we have the Longchamp flagship. The other two, as we previously reported, are Devi Kroell and David Yurman, and while Devi looks almost ready to open and Yurman is in need of some walls and fixtures, Longchamp remains possibly years out, as their space even lacks a ceiling.

In fact, the Longchamp building is exactly that?just a space. What this massive renovation means for Madison is both good and bad. Bad news first: the Upper East Side will have to get by with the plain Longchamp a few blocks south while Soho enjoys the spectacular one on Spring Street. Okay, good news: when this flagship opens in the far future, it is sure to be a knockout.


· Storecasting: David Yurman Joins The Diamond Drag [Racked]
· Storecasting: Devi Kroell Polishes Her Pink Spot [Racked]
· Renovations: Is Longchamp Making A Switcharoo? [Racked]