Storecasting: Isabel Marant Brings Lower-Priced Line, Husband to Soho

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Today's WWD answers some longstanding questions about the Isabel Marant boutique coming to Soho. The where: 55 Greene Street. The when: February 2010. And the what: Not just Marant's eponymous line, but also her more gently priced Etoile collection, plus jewelry and accessories. We're also getting a bonus in the form of Marant's husband, Jérôme Dreyfuss, whose leather handbags can be found at Barneys and Fred Segal. Dreyfuss has signed a lease for the space next to Marant's new store, 475 Broome Street, keeping the corner of Greene and Broome entirely in the family.
· Isabel Marant Boutique to Open in New York [WWD, subscription req'd]
· Storecasting: Isabel Marant Hits Soho Early Next Year [Racked]