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Storecasting: Isabel Marant Brings Lower-Priced Line, Husband to Soho

Image via <a href="http://www.cityrealty.com/nyc/manhattan/55-greene-street/5935">City Realty</a>
Image via City Realty

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Today's WWD answers some longstanding questions about the Isabel Marant boutique coming to Soho. The where: 55 Greene Street. The when: February 2010. And the what: Not just Marant's eponymous line, but also her more gently priced Etoile collection, plus jewelry and accessories. We're also getting a bonus in the form of Marant's husband, Jérôme Dreyfuss, whose leather handbags can be found at Barneys and Fred Segal. Dreyfuss has signed a lease for the space next to Marant's new store, 475 Broome Street, keeping the corner of Greene and Broome entirely in the family.
· Isabel Marant Boutique to Open in New York [WWD, subscription req'd]
· Storecasting: Isabel Marant Hits Soho Early Next Year [Racked]

Isabel Marant

469 Broome Street, New York, NY 10013 (212) 219-2284 Visit Website