clock menu more-arrow no yes mobile

Filed under:

Pop-Up Shops: Soho's Gucci Earns Its Stripes

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Big news from Crosby Street, where the Gucci pop-up shop is slowly taking form: People, we have stripes. Gucci's signature red-and-green racing stripe wraps all the way around the inside of the shop, adding a certain zazz to the otherwise blank white space. Don't expect it to stay this understated for long, though. Before the shop opens on October 23rd, workman are going to spray-paint Gucci's interlocking Gs on the storefront, lest anyone forget exactly which luxury brand is selling Mark Ronson sneakers inside.
· Pop-Up Shops: Work on Gucci Begins in Soho [Racked]