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For weeks now, the beauty floor at Bloomingdale's uptown has been wrapped in plastic as the store puts the final touches on a major renovation. The new look debuts this Wednesday, although some changes—like a Sisley beauty counter—are already in place. Along with Sisley, Bloomingdale's plans to add a host of brands including Giorgio Armani, Bare Escentuals, Jo Malone, and Shu Uemura. We'll also see a Bumble & Bumble styling bar, but the biggest change will be the way the store is configured. Instead of one large open space, the beauty floor will now be divided into three rooms. One of these, reports our new favorite trade publication Chain Store Age, will be a 1,300-square-foot cosmetics studio which "boasts the ability be transformed for master classes, special events and luxury skin treatments." Maybe they'll hold lessons on how to replicate that mesmerizing checkerboard effect going on in the Bloomie's ads around town.
· Bloomingdale's NYC flagship to unveil new beauty department [Chain Store Age]