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"The Blackberry President"

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The President-elect might be the best non-paid spokesman that Blackberry ever had. Marketing experts estimate that, were he not a public servant, Obama could change $25 to $50 million for his endorsement. NYT: "Matt Reinhard, the executive creative director of DDB Los Angeles, suggested Apple try to steal Mr. Obama away from BlackBerry as a spokesman for the iPhone. The message could be, 'It’s time for change,' Mr. Reinhard said." [NYT]