Launches & Releases: American Apparel Bundles Up for Winter

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Very slowly, American Apparel has been expanding beyond tees, hoodies and shiny bodysuits. A few years ago, they debuted a line of unisex skinny jeans, and recently they've added vintage sunglasses, button-up shirts and even shoes. Now, they've begun selling outerwear. The coats, which are available both in-store and online, are reasonably priced (all are under $200) and like the chain's other offerings, mostly unisex. Shoppers seem to be smitten. One customer's "review" of the California Fleece Cape (pictured above, at left): "Sweet Jesus! I've been waiting for this baby! I'm so excited about it—I've been looking into buying a cape recently and when I saw this was 'Coming Soon', I stopped my search and have been crossing my fingers and holding my breath ever since." Another, "I really dig this! Hard!" What an enthusiastic bunch AA fans are.
· New Styles [AmericanApparel.net]