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Storecasting: Tom Binns Gets a Jewelry Box

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When WWD speculated in November that Tom Binns' first boutique could be open on Perry Street in the West Village as early as January 1, we wondered at the fact that he was planning to open at all. Although this isn't exactly an ideal time for a pricey jewelry store to open on a quiet street, we do give Tom some credit for charging ahead in the name of creativity.

Settling neatly into an old storefront next to modern vintage shop Geminola, Binn's shop will be a little more than a block from the action of Bleecker, and fellow jeweler Alexis Bittar. Nonetheless, his skull-encrusted bracelets and sea glass necklaces are sure to draw the rebellious fashionistas straight from Marc Jacobs down the street.
· Tom Binns Design [Official Site]
· New Merchant On the Block [WWD]