Storecasting: Bare Escentuals Preps for 34th Street Boutique

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[Photo via PropertyShark]

Makeup brand Bare Escentuals is planning a superstore for Herald Square. The company, known for their powder foundation bareMinerals ("It's makeup so pure you can sleep in it"), has "signed a 10-year lease for 2,400 square feet at 44 W. 34th St., between Fifth and Sixth avenues" and will open there within the next few months. The location will be one of the biggest Bare Escentuals in the country, meaning that soon there will be no need to fight the crowds at Macy's for your cover-up.
· Makeup outfit grabs shop on W. 34th [Crain's via Fashion Herald]