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[Photo via PropertyShark]
Target's picked the massive St. John's Center at 330 West Street to throw a pop-up preview party for its McQ Alexander McQueen collection. The temporary shop, called the Target McQ Market, will be open to the public during Fashion Week on February 14th and 15th from noon to 10pm, meaning that Manhattanites will get to shop the collection weeks before it debuts in stores nationwide on March 4th. More info on the shop, from the press release:
The Target McQ Market will feature booths made of chain link fence, distressed plywood and graffiti covered grates evoking the gritty ambience of Camden Market and nostalgia of a rock ‘n roll club. The Target McQ Market will also feature young NYC artists who will be creating one-of-a-kind pieces using prints, fabrics and embellishments from the McQ Alexander McQueen for Target line.This actually sounds pretty amazing. If last Fashion Week's Target pop-ups are any indication, this place is going to be picked clean within a few hours.
· Collabs: Finally, a Glimpse of the McQ Alexander McQueen for Target Lookbook [Racked]