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RackedWire: Massive Makeup Line Outside Macy's; American Apparel Taps Fashion Bloggers for Ads

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MIDTOWN—What we have here is a long line of people waiting outside Macy's on 34th Street for free lawsuit makeup. You know, lawsuit makeup? The less-than-steller cosmetics you get if you've been wronged by a department store in the past five years? Only you don't have to prove any wrongdoing, so if you show up, you're guaranteed some free stuff? It may not sound that exciting, but it induced a lot of people to wait in the cold last night. [Racked Inbox]

EVERYWHERE—American Apparel has discovered a new way to find dewy ingenues for their ads: Chictopia, the fashion-based social network. Bloggers Karla from Karla's Closet and Melissa from Sex and Coffee, apparently the two most popular members of the site, appear clad in AA cotton basics and California Select vintage pieces. AA would like to spin this new campaign as proof that their models are "real girls," but the Anonymous Model at Jezebel isn't buying it (warning: NSFW due to half-naked porn stars—part of another AA campaign, naturally). [American Apparel, Jezebel]

Macy's

151 West 34th Street, Manhattan, NY 10001 (212) 695-4400 Visit Website