Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The local and fashion press have covered its opening to death, but what exactly is going on inside of the current GAP pop up shop dedicated to Pantone colors? Well, nothing much. Ninety percent of the items available in the store are also featured in the main GAP next door; only a few Pantone mugs and key chains stand out as exclusives, which you could just as easily buy at Design Within Reach or Blick Art.
Whereas the shop's last two collections were collaborations, one famously with Parisian boutique Colette and the other with Bono's Project (Red) fund, the Pantone pop up disappoints in that it features no co-branding. Basic GAP tees are now 2 for $22, and the only reason to buy one is perhaps the design-nerd pleasure of telling people exactly what color you are wearing. Nice try GAP, but we would have preferred some limited-edition Pantone products.