Billboards: Crotchvertising Goes Large-Scale

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With last week's report on "crotchvertising," or advertising a product centered around a fly, still fresh in our minds, we weren't exactly surprised to see this new effort from 501 Jeans.

Even though it is significantly tame without a model in the jeans, this 3-D peekaboo still succeeds in grabbing the attention of passersby around the Soho Grand Hotel. Even Diddy wants a piece of the action; the proximity of his Ciroc ad can't just be coincidence.
· Crotchvertising [Racked]