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Now (Almost) Open: Target Hits the Bullseye

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Today, Target let members of the press have a peek at one of their four Bullseye Bodega pop-up shops. The stores, open to the public from Friday the 12th through Monday the 15th, are filled with goods from twenty-two of the retailer's designer collaborations. The space is set up like a colorful Costco, with little handwritten signs that say things like "Wowsa. Pretty plates, only $2.99 for a set of 8" and "It's a steal at $14.99! Get 2!" Obviously, they're playing up the bargains, but the boutiquification of what is usually such a daunting store is what really works here. All the limited-edition goods you have to comb through regular Targets to find are carefully displayed: decor items from John Derian and Rachel Ashwell, makeup from Sonia Kashuk and Jemma Kidd, Dean Harris jewelry. There's also a wall of Anya Hindmarch's understated handbags, racks of Jonathan Saunders colorblocked womenswear and shelves of Sigerson Morrison's glam footwear (made of real suede, we should note), all unveiled before they hit stores in the rest of the nation. It's cheeky, fun and easy-to-shop—just what most mega-sized Targets are not.
· Fashion Week Guide: Pop-Up Stores [Racked]
· Jonathan Saunders for Target: More Preview Photos [Racked]

Sigerson Morrison

28 Prince Street, New York, NY 10012 (212) 219-3893 Visit Website